Empowering LA’s Small Businesses Through Strategic Marketing
- Marco Vargas
- Jun 14
- 2 min read
Inside the Small Business Marketing Program by Fifth Sun Pictures and LAEDC
Published by Fifth Sun Pictures | Saturday, June 14, 2025
Small businesses are the backbone of Los Angeles County’s economy. Yet too many entrepreneurs are navigating today’s competitive market without a clear marketing plan. That’s where the Small Business Marketing Program—a partnership between Fifth Sun Pictures and the Los Angeles County Economic Development Corporation (LAEDC)—steps in.
This program is designed to deliver no-cost, one-on-one marketing support to 330 small businesses in Los Angeles. Our mission is to help local businesses grow, adapt, and prepare for the economic opportunities ahead — including the global spotlight of the LA 2028 Olympics.
To date, 229 businesses have already received direct support through this initiative.
A Core Resource: The Business Marketing Assessment
At the heart of the program is our Business Marketing Assessment, a one-hour session that helps business owners take a step back and evaluate their overall marketing health.
Using Fifth Sun’s proprietary Marketing Health Assessment Workbook, businesses walk through key elements of their marketing ecosystem:
Branding and messaging clarity
Website performance and user experience
Social media activity and engagement
Lead generation systems
Customer experience and retention strategies
The assessment is more than a checklist — it’s a diagnostic tool that identifies strengths, flags gaps, and prioritizes actionable next steps.
What the Program Offers
Each eligible small business can receive up to three hours of expert support at no cost:
Business Marketing Assessment (1 hour)
Business Strategy Workshop (1 hour) – Co-develop marketing goals and refine messaging
Marketing Plan Development (1 hour) – Finalize a tailored plan using our proven framework
These services are valued at up to $750 and are delivered with no obligation to purchase additional services.
Outreach in Action: Juneteenth Case Example
As part of our outreach strategy, Fifth Sun Pictures is participating in community events across Los Angeles County to ensure this program reaches small businesses where they are. For example, during the 5th Annual Juneteenth Celebration and Resource Fair on June 14, 2025, our team engaged directly with entrepreneurs, conducted mini-assessments, and scheduled follow-up consultations on-site.
These grassroots efforts are helping us build trust, strengthen awareness, and ensure equitable access to resources — especially in historically underserved communities.
Why This Matters
This initiative is more than just technical assistance. It’s about equipping small businesses with the strategic clarity needed to:
Prevent layoffs
Stabilize and grow revenue
Strengthen brand presence
Prepare for long-term sustainability and scale
With the right marketing tools, LA’s small businesses can better contribute to — and benefit from — the region’s economic development.
Ready to Grow Your Business?
If you're a small business owner in LA County, now is the time to take advantage of this opportunity. Book your free Business Marketing Assessment or refer another business that could benefit:
Contact us at info@fifthsunpictures.com
Let’s work together to strengthen LA’s small business ecosystem — one strategy at a time.